Diego Ubierna is a name that many young people in Peru and across Latin America know well. He is not only a musician but also a digital influencer and entrepreneur. His journey shows how one person can move from the stage to the online world and still keep the attention of thousands of fans. Born in Lima, Peru, Diego has built a career that mixes music, travel, and business.
Over the years, he has become popular for his role in the rock band Ádammo, his travel vlogs on YouTube, and his digital advertising agency called 24.7. His story is inspiring because it shows how passion and creativity can open many doors. Today, he is followed by more than 130,000 people on Instagram and has over 36,000 subscribers on YouTube. His life is a mix of art, family, and entrepreneurship, making him one of the most versatile personalities in Peru.
Diego Ubierna Wiki, Career, GF, Parents, Son
| Attribute | Details |
|---|---|
| Full Name | Diego Ubierna |
| Date of Birth | 25 September 1986 |
| Age (as of 2025) | 39 years old |
| Birthplace | Lima, Peru |
| Zodiac Sign | Libra |
| Nationality | Peruvian |
| Occupation | Musician, Digital Influencer, Entrepreneur |
| Known For | Member of rock band Ádammo; Travel vlogs on YouTube; Founder of 24.7 |
| Years Active | 2009 – Present |
| YouTube Channel | @DiegoUbierna |
| @diego.ubierna | |
| Agency Founded | 24.7 (Digital Advertising Agency) |
| Partner | Pau Villescas |
| Children | Son named Noah |
| Net Worth | Approx. $500,000 USD |
| Notable Highlight | Opened for Beyoncé in Lima, February 2010 |
Early Life and Background
As per the sources, Diego was born to his parents on September 25, 1986, in Lima, Peru. Growing up in the capital city gave him exposure to music, culture, and opportunities that shaped his career. Lima is known for its vibrant art scene, and Diego was influenced by this environment from a young age.
He belongs to the zodiac sign Libra, which is often linked with balance, charm, and creativity. These traits can be seen in his personality and career choices. Diego’s upbringing in Lima also kept him close to his roots, and he often shares glimpses of his Peruvian identity in his work. His family background is simple, and he has always spoken about being proud of where he comes from.
Career Beginnings and Rise to Fame
Diego’s career began with music. He became part of the rock band Ádammo, which quickly gained popularity in Peru. The turning point in his career came in February 2010, when Ádammo opened for Beyoncé during her concert in Lima. This performance gave Diego and his band international exposure and marked the start of his fame.
Before this big break, Diego had been working hard to make a name in the music industry. His passion for performing and his ability to connect with audiences helped him stand out. The opportunity to share the stage with one of the world’s biggest stars was a dream come true and showed that his talent was recognised beyond Peru.
Music Career with Ádammo
Ádammo was one of the most popular rock bands in Peru during the late 2000s and early 2010s. The band’s style mixed rock with pop elements, making it appealing to a wide audience. Diego played a key role in the group, contributing to its sound and image.
The band released several songs that became hits in Peru and Latin America. Their performances were known for high energy and strong fan engagement. Diego’s time with Ádammo gave him the foundation to build his later career. Even though the band is not as active today, its impact on Peruvian rock culture remains strong. Diego often looks back at this period as the start of his journey into the entertainment world.
Transition into Digital Influence
After his success with Ádammo, Diego began exploring new ways to connect with audiences. He realised that the digital world offered endless opportunities to share his creativity. He launched his YouTube channel (@DiegoUbierna), where he started posting travel vlogs and lifestyle content.
The channel has grown steadily, now with more than 36,000 subscribers. His content is simple, relatable, and engaging, which makes it popular among young viewers. Alongside YouTube, Diego also built a strong presence on Instagram, where he has over 130,000 followers. His posts include travel photos, family moments, and updates about his projects.
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Entrepreneurial Journey: Founder of 24.7
Diego is not only a creator but also a businessman. He founded 24.7, a digital advertising agency that focuses on helping brands grow online. The agency reflects his vision of combining creativity with technology. Through 24.7, Diego has worked with different companies to design campaigns that connect with audiences in meaningful ways.
His entrepreneurial journey shows his ability to adapt and innovate. Moving from music to business was not easy, but Diego used his experience in entertainment to understand how audiences think. Today, 24.7 is seen as a growing name in Peru’s digital marketing industry. It highlights Diego’s role as someone who can balance art and business successfully.
Personal Life and Relationships
Behind the public image, Diego Ubierna has a warm personal life. He was born and raised in Lima, and he continues to stay close to his family roots. His partner is Pau Villescas, and together they share a son named Noah. Diego often posts about his family, showing that fatherhood is an important part of his life.
Fans admire how he balances his busy career with his role as a father. His bond with Noah is often highlighted in his social media posts, where he shares moments of joy and everyday life. Diego’s relationship with Pau also shows stability and support, which adds to his image as a grounded and relatable personality.
Net Worth and Achievements
Ubierna has developed a career that blends business, music, and internet influence. He is thought to be worth $500,000 USD. This amount is derived from a variety of sources, such as his work with Ádammo, his YouTube channel, commercial partnerships, and his advertising agency 24.7.
His professional accomplishments go beyond financial gain. One of his greatest moments was opening for Beyoncé in 2010. The Peruvian rock scene was also shaped by his band Ádammo. His subsequent transition to digital content demonstrated his capacity to change with the times. His career was further enhanced by founding 24.7, which demonstrated his ability to be successful in both business and entertainment.
Interesting Facts about Diego Ubierna
- He belongs to the Millennials generation, which is known for embracing technology and digital platforms.
- Diego is best known as a member of the Peruvian rock band Ádammo, which gained popularity in the late 2000s.
- His big break came in February 2010, when Ádammo opened for Beyoncé during her concert in Lima.
- Diego has built a strong following on Instagram, with over 130,000 followers engaging with his posts.
- His birth flower is Aster/Myosotis, and his birthstone is Sapphire, both linked with September birthdays.
- He performed in Ádammo alongside other members, including Ezio Oliva, another well-known Peruvian musician.
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