Who Is Lili Gold? Age, Net Worth, Wiki, Kids, Family & Facts About Les Gold’s Wife

Lili Gold

Lili Gold is a name that may not ring a bell for many people, but she is the wife of Les Gold, the owner of American Jewelry and Loan, a famous pawn shop in Detroit, Michigan. She is also the mother of Seth Gold and Ashley Broad, who are co-owners and managers of the pawn shop. Lili has been married to Les for over 45 years and has been a part of the pawn business for decades. However, she prefers to stay away from the spotlight and is rarely seen on the reality TV show Hardcore Pawn, which follows the daily operations of the pawn shop.

Birthday and Education

Lili Gold was born on 29th June 1953 (age: 70 years, as of 2023), in Michigan, United States. She grew up in the state of Michigan and attended local schools. She was a good student and graduated from high school with high grades. She then went on to college and majored in business administration. She also obtained a graduate diamond certification from the Gemological Institute of America, which gave her the knowledge and skills to deal with jewelry and gemstones.

Lili Gold Wiki/Bio

NameLili Gold
Birth Date29th June, 1953
Birth PlaceMichigan, USA
Age70
ProfessionPawn Shop Owner
Marital StatusMarried
HusbandLes Gold
ChildrenAshley Broad and Seth Gold
GrandchildrenRuby and Jonah
NationalityAmerican
EthnicityCaucasian
ReligionJewish
Zodiac SignGemini
EducationDegree in Business Administration
Social MediaIMDB- @nm3959090

Homepage- WikiBioStar
TV ShowHardcore Pawn
Pawn ShopAmerican Jewelry and Loan
HobbiesTraveling, Art, Music, Animals

Marriage and Family

Lili Gold met Les Gold in 1972 when they were both in their early twenties. They fell in love and got married in 1975, in Detroit, Michigan. They have been together ever since and have two children: Seth Gold, born in 1979, and Ashley Broad, born in 1981.

Lili and Les have a strong and supportive relationship and share a passion for the pawn business. They also have four grandchildren: Jordan, Logan, Noah, and Ruby.

Lili Gold with her husband
Lili Gold with her husband Les Gold

Lili Gold is the co-owner of American Jewelry and Loan, the pawn shop that her husband Les founded in 1978. She is in charge of the jewelry department and oversees the quality and value of the items that are bought and sold. She also handles the finances and accounting of the business. She is a savvy and experienced pawnbroker who knows how to negotiate and make deals. However, she is not fond of being on camera and rarely appears on the reality TV show Hardcore Pawn, which showcases the drama and conflicts that occur at the pawn shop. She prefers to work behind the scenes and let her husband and children handle the publicity and media attention.

Seth Gold: The Marketing Mastermind

Seth initially wanted to pursue a career in medicine, but he changed his mind and decided to join the family business. He started working at the pawn shop as a cashier and learned the ropes of the trade from his father. He soon proved his skills and abilities and became the head of marketing and operations. He is responsible for overseeing the staff, inventory, security, and customer service. He is also in charge of developing and implementing marketing strategies to promote the pawn shop and attract more customers. He has created a website, a blog, a podcast, and social media accounts for the pawn shop. He has also appeared on several media outlets, such as CNN, Fox News, The Today Show, and The New York Times, to talk about the pawn industry and the reality TV show.

Seth Gold is also a philanthropist and a community leader. He supports various charities and causes, such as the Jalen Rose Leadership Academy, a public charter school in Detroit, the Autism Alliance of Michigan, a non-profit organization that provides resources and support for people with autism and their families, and the National Pawnbrokers Association, a trade association that represents the interests of pawnbrokers and advocates for ethical and professional standards. He is also a board member of the Detroit Regional Chamber, a business organization that works to improve the economic development and quality of life in the region.

Lili Gold with her son
Lili Gold with her son Seth Gold

Seth Gold has received several awards and recognitions for his achievements and contributions. He was named the 2013 National Pawnbroker of the Year by the National Pawnbrokers Association, the 2014 Crain’s Detroit Business 40 Under 40 by Crain’s Detroit Business, and the 2015 Young Entrepreneur of the Year by the Michigan Association of Broadcasters. He was also inducted into the Young Presidents’ Organization, a global network of young business leaders, in 2016.

Seth is married to Jenna Gold, a real estate agent, and has two children: Jordan and Logan. He lives in Bloomfield Hills, Michigan, with his family.

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Ashley Broad: The Jewelry Expert

Ashley started working at the pawn shop as a teenager, helping her father with the jewelry department. She learned the ins and outs of the business and became an expert in appraising and selling jewelry. She is also skilled in negotiating and making deals with customers and vendors. She is the head of the jewelry department and oversees the quality and value of the items that are bought and sold. She also handles the finances and accounting of the business. She is a savvy and experienced pawnbroker who knows how to run a successful pawnshop.

Ashley Broad is also a producer and a media personality. She is one of the main stars of the reality TV show Hardcore Pawn, which showcases the drama and conflicts that occur at the pawn shop. She has also appeared on other TV shows, such as Today, Good Morning America, and The View, to talk about the pawn industry and the reality TV show. She has also launched her own online jewelry store, Pawn Chick Shopping, where she sells her own line of jewelry and accessories.

Broad is also a philanthropist and a supporter of women’s empowerment. She supports various charities and causes, such as Wigs for Kids, a non-profit organization that provides hair replacement systems for children who suffer from hair loss due to medical conditions, Dress for Success, a non-profit organization that provides professional attire and career development services for women in need, and the Women’s Jewelry Association, a trade association that promotes the advancement and recognition of women in the jewelry industry. She is also a mentor and a speaker, who shares her insights and advice with aspiring entrepreneurs and pawnbrokers.

Lili Gold complete family
Lili Gold complete family

Ashley has received several awards and recognitions for her achievements and contributions. She was named the 2014 Woman of the Year by the Women’s Jewelry Association, the 2015 Outstanding Businesswoman of the Year by the National Association of Professional Women, and the 2016 Entrepreneur of the Year by the Michigan Chronicle. She was also featured in the 2017 Forbes 30 Under 30 list, which honors the most influential young entrepreneurs and innovators in various fields.

Ashley Broad is married to Jordan Broad, a sports agent, and has two children: Noah and Ruby. She lives in West Bloomfield, Michigan, with her family.

Net Worth

YearNet Worth
2021$1.5 million USD
2020$1.5 million USD
2019$1-5 million USD

Lili Gold Personality and Interests

Lili Gold is a private and reserved person who does not like to share much about her personal life. She is also a humble and down-to-earth person who does not flaunt her wealth or fame. She is a loving and caring wife, mother, and grandmother who values her family above everything else. She is also a hard-working and dedicated businesswoman who takes pride in her work and strives to provide the best service to her customers.

Lili enjoys spending time with her family and friends, traveling, shopping, and reading. She is also a philanthropist who supports various charities and causes, such as Wigs for Kids, a non-profit organization that provides hair replacement systems for children who suffer from hair loss due to medical conditions. She is also a fan of sports and music, especially the Detroit Tigers and the Beatles.

Height, Weight

  • Height: 5 feet 4 inches or 1.65 meters
  • Weight: around 50-60 kgs or 120 lbs
  • Eye color: black
  • Body measurements: not available
  • Skin color: wheatish or gold-yellowish
  • Hair color: black

Lili Gold is a woman who has a lot to offer, but chooses to keep a low profile. She is the wife of Les Gold, the owner of American Jewelry and Loan, a famous pawn shop in Detroit, Michigan. She is also the mother of Seth Gold and Ashley Broad, who are co-owners and managers of the pawn shop. Lili has been married to Les for over 45 years and has been a part of the pawn business for decades. However, she prefers to stay away from the spotlight and is rarely seen on the reality TV show Hardcore Pawn, which follows the daily operations of the pawn shop. She is a co-owner, a pawnbroker, a jewelry expert, a financial manager, a wife, a mother, a grandmother, a philanthropist, and a woman of many talents and interests.

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