Sasha Chettri is an Indian actress, model, musician, and advertising professional who first rose to fame in 2015 as the face of Airtel’s 4G campaign. Popularly known as the “Airtel 4G Girl,” she became a household name across India with her cheerful personality and memorable tagline. Born on November 26, 1996, in Dehradun, Uttarakhand, Sasha studied advertising at the Xavier Institute of Communications in Mumbai before stepping into the spotlight.
Over the years, she has expanded her career beyond advertising, appearing in films, short features, and music projects. With her versatility and determination, Sasha has built a reputation as a multi-talented artist who continues to evolve in the entertainment industry.
Early Life and Childhood
Sasha was born on November 26, 1996, in Dehradun, a city known for its scenic beauty and educational institutions. Growing up in a middle-class Hindu family, Sasha’s childhood was filled with the values of hard work, discipline, and creativity. Her parents encouraged her to explore her interests, and from a young age, she showed a natural inclination toward music and the performing arts.
In school, Sasha was not just another student who blended into the background. She actively participated in cultural programs, music competitions, and stage performances. Friends and teachers often described her as someone who had both confidence and curiosity—two traits that would later define her career. While many children in Dehradun dreamed of traditional careers, Sasha’s interests leaned toward communication, creativity, and storytelling.
Family Background
Sasha was born into a middle-class family in Dehradun, Uttarakhand. While she has not shared many details about her parents, it is known that her upbringing was rooted in discipline and creativity. Some reports suggest that her family has a background in the armed forces, which may explain her strong sense of resilience and adaptability.
Her family played a crucial role in supporting her move to Mumbai for higher education. For a young woman from Dehradun, shifting to a bustling city like Mumbai was a big step, but her parents encouraged her to pursue her dreams. This support system gave her the confidence to take risks, whether it was working in advertising or stepping into acting.
Sasha Chettri – Wiki Table
| Attribute | Details |
|---|---|
| Full Name | Sasha Chettri |
| Nickname | Ricksha Rani |
| Date of Birth | 26 November 1996 |
| Age (as of 2025) | 28 years |
| Birthplace | Dehradun, Uttarakhand, India |
| Nationality | Indian |
| Religion | Hinduism |
| Zodiac Sign | Sagittarius |
| Height | 5’3” (160 cm) |
| Weight | 52 kg |
| Eye Color | Brown |
| Hair Color | Black |
| Body Type | Slim |
| Profession(s) | Actress, Model, Musician, Advertising Professional |
| Known For | Airtel 4G Ad Campaign (2015) |
| Education | Degree in Advertising, Xavier Institute of Communications (XIC), Mumbai |
| Debut | Airtel 4G TV Commercial (2015) |
| Film Debut | Operation Gold Fish (2019, Telugu) |
| Notable Films | Operation Gold Fish (2019), Feelings (2020, Short), Radhe Shyam (2022), What the Fishh!! (2022, Short), Nenekkadunna…? (2025) |
| Marital Status | Unmarried |
| Net Worth (2025) | ₹2–3 Crore (Approx.) |
| Hobbies | Singing, Writing, Traveling |
| @ricksharani/ |
Education and Academic Journey
After completing her schooling in Dehradun, Sasha made a bold move to Mumbai, India’s entertainment and media hub. She enrolled at the Xavier Institute of Communications (XIC), one of the country’s most prestigious institutions for media and advertising studies. At XIC, she pursued a degree in Advertising, a field that combined her love for creativity with her interest in communication.
Her time at XIC was transformative. Surrounded by like-minded peers and guided by experienced faculty, Sasha honed her skills in copywriting, branding, and campaign strategy. During her college years, Sasha also explored her passion for music. She often performed at college events, showcasing her singing and songwriting abilities. This dual interest in advertising and music gave her a unique edge. After graduation, she secured a position as a trainee copywriter at Taproot Dentsu, one of India’s leading advertising agencies.
Advertising World
Before Sasha became a familiar face on television, she was working quietly behind the scenes in the advertising industry. After completing her degree in Advertising from the Xavier Institute of Communications (XIC) in Mumbai, she joined Taproot Dentsu, one of India’s leading creative agencies, as a trainee copywriter. This role gave her a first-hand look at how campaigns are built, how brands communicate with audiences, and how storytelling can influence consumer behavior.
At Taproot, Sasha was involved in brainstorming sessions, drafting copy, and assisting senior creatives. While she was still learning the ropes, her natural curiosity and energy stood out. She was not just interested in writing taglines—she wanted to understand the psychology behind why people connect with certain messages. This ability to think beyond the obvious would later help her when she stepped in front of the camera.
The Airtel 4G Breakthrough (2015)
In 2015, Airtel was preparing to launch its 4G services across India. The telecom giant wanted a campaign that would not only introduce the technology but also make it relatable to everyday users. During the casting process, Sasha—who was working in advertising at the time—was spotted and chosen to be the face of the campaign. It was a decision that would change her life.
The campaign introduced her with the now-iconic line: “Hi, I’m the Airtel 4G Girl!” Almost instantly, Sasha’s face was everywhere—on television, billboards, newspapers, and digital platforms. The campaign was relentless in its reach, and within weeks, she became one of the most recognized faces in the country. According to reports, the Airtel 4G campaign reached millions of households and gave Sasha more screen time than many established celebrities.
Transition into Acting
After the Airtel campaign, Sasha decided to pursue acting more seriously. She began auditioning for films and short projects, eager to break away from the one-dimensional image of being just a brand ambassador. Her first significant role came in the Telugu film Operation Gold Fish (2019), where she played the character Tanya.
She followed this with appearances in short films like Feelings (2020) and What the Fishh!! (2022), where she experimented with different roles and genres. In 2022, she landed a supporting role in the big-budget film Radhe Shyam, starring Prabhas and Pooja Hegde. Though her role as Nithya was small, it gave her visibility in mainstream cinema and proved that she could hold her own alongside established stars.
By 2025, Sasha had taken on a more prominent role in the film Nenekkadunna…?, where she played Jhansi. The film received positive reviews, and critics noted her growth as an actress. For Sasha, this was validation that she had successfully transitioned from being a commercial face to a performer with depth and range.
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Music and Creative Pursuits
Long before she became a recognizable face on television, Sasha had a deep love for music. Growing up in Dehradun, she often sang at school events and experimented with songwriting. Even during her college years at XIC, she was known for performing at cultural festivals and small gatherings.
Her passion for music never faded, even as her acting career took off. Sasha has spoken in interviews about how music is her personal escape, a way to express emotions that words alone cannot capture. She has worked on independent music projects, blending her love for singing with her storytelling instincts.
Modeling Career
Sasha’s entry into modeling was a natural extension of her advertising fame. After the Airtel 4G campaign, brands began approaching her for endorsements and photo shoots. Her unconventional looks, combined with her confident personality, made her stand out in a crowded modeling industry.
She has appeared in fashion shoots, lifestyle magazines, and brand campaigns beyond Airtel. Unlike many models who rely solely on glamour, Sasha’s appeal lies in her relatability. She represents a modern Indian woman who is stylish yet approachable, ambitious yet grounded.
Personal Life
Despite her fame, Sasha Chettri has managed to keep her personal life relatively private. As of 2025, she remains unmarried and has not publicly confirmed any relationships. She has often emphasized that her focus is on building her career and exploring her creative passions.
Her hobbies include singing, writing, and traveling. She enjoys exploring new places, often sharing glimpses of her journeys on social media. Traveling, for Sasha, is not just about leisure—it is also a way to find inspiration for her music and writing.
Physical Appearance and Style
Standing at 5’3” (160 cm) and weighing around 52 kg, Sasha has a slim and graceful build. Her black hair and brown eyes give her a natural charm, while her expressive smile has been one of her most recognizable features since her Airtel days.
Her style is a blend of simplicity and modernity. While she can carry off glamorous looks for photo shoots and red-carpet events, she is equally comfortable in casual, everyday outfits. This balance between glamour and relatability has made her a favorite among young audiences.
Net Worth and Income Sources (2025)
As of 2025, Chettri’s estimated net worth is between ₹2–3 Crore. While this figure may not place her among the highest-earning celebrities in India, it is a significant achievement for someone who began her career as a trainee copywriter.
Her income streams are diverse. A large portion of her early earnings came from the Airtel 4G campaign, which gave her both visibility and financial stability. Over the years, she has added to this through acting roles in films like Operation Gold Fish and Radhe Shyam, as well as short films and regional cinema. Modeling assignments, brand endorsements, and independent music projects have also contributed to her income.
Interesting Facts About Sasha Chettri
- Sasha’s nickname is “Ricksha Rani”, a playful moniker that reflects her quirky personality.
- She released a song titled “Besharam” in 2017, which gained attention on YouTube.
- Despite being trolled heavily during the Airtel campaign, she became one of the most searched personalities in India at the time.
- She has a background in advertising, which makes her one of the few ad faces who truly understands the industry from both sides—behind the desk and in front of the camera.
- Sasha is multilingual and has worked in both Hindi and Telugu films, showcasing her adaptability.
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