
Aashna Shroff is a name that resonates with fashion enthusiasts and beauty aficionados across India and beyond. As a YouTuber, blogger, entrepreneur, and social media celebrity, Aashna has carved a niche for herself in the digital world. Her journey from a young girl in Mumbai to a celebrated figure in the fashion and beauty industry is nothing short of inspiring.
Aashna’s influence in the fashion and beauty industry is undeniable. With her engaging content and relatable personality, she has amassed a significant following on various social media platforms. Her fashion and beauty vlogs and blogs have not only garnered millions of views but have also inspired countless individuals to embrace their unique style and beauty.
Early Life and Background
Aashna was born on August 4, 1993, in Mumbai, Maharashtra, India. Growing up in the bustling city of Mumbai, Aashna was exposed to a vibrant culture and diverse influences from a young age. Her mother, Kiran Shyam Shroff, a former model, played a significant role in shaping Aashna’s interests and aspirations. As an only child, Aashna shared a close bond with her mother, who single-handedly raised her after a divorce. Her current age is 31 years old.
From a young age, Aashna exhibited a keen interest in fashion and beauty. Her early years were marked by a curiosity and passion for creativity, which would later become the foundation of her career. Growing up in a city known for its fashion and entertainment industry, Aashna was naturally drawn to the world of glamour and style. Her mother’s background in modeling further fueled her interest, and she often found herself experimenting with different looks and styles.
Aashna Shroff Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Aashna Shroff |
| Profession(s) | YouTuber, Blogger, Entrepreneur, Social Media Celebrity |
| Famous For | Her fashion and beauty vlogs and blogs |
| Date of Birth | 4 August 1993 (Wednesday) |
| Age (as of 2024) | 31 Years |
| Birthplace | Mumbai, Maharashtra, India |
| Zodiac Sign | Leo |
| Nationality | Indian |
| Hometown | Mumbai, Maharashtra, India |
| Height (approx.) | in centimeters- 165 cm in meters- 1.65 m in feet & inches- 5’ 5” |
| Eye Colour | Brown |
| Hair Colour | Brown |
| Religion | Hinduism |
| Caste | Sindhi |
| Food Habit | Lacto-Ovo-Vegetarian |
| Hobbies | Drawing, Colouring, Travelling, Exploring New Places |
| Marital Status | Married |
| Husband/Spouse | Armaan Malik |
| Engagement Date | 22 October 2023 |
| Parents | Father- Mr. Shroff Mother- Kiran Shyam Shroff (Former Model) |
| Siblings | She is the only child of her parents |
| Educational Qualification(s) | Early Childhood Education Course Interior Designing Course Photography Course Degree in Fashion |
| School | HSC from Mithibai College, Mumbai |
| College/University | London College of Fashion, London |
| Net Worth | 1 crore INR (approx) |
| @aashnashroff/ | |
| YouTube | @Aashna.Shroff/ |
Educational Journey
Shroff’s educational journey is a testament to her dedication and passion for learning. She completed her schooling in Mumbai, attending a CBSE-affiliated school for her class 10 education. Her academic journey continued at Mithibai College, where she pursued her Higher Secondary Education (HSC) in arts. Despite her mother’s initial reservations about her pursuing a degree in arts, Aashna’s determination to follow her passion led her to explore various educational opportunities.
After completing her HSC, Aashna took on the role of a pre-school teacher, working in the field of early childhood education for two years. During this time, she also pursued an online course in Early Childhood Education from New Zealand. This experience not only honed her teaching skills but also instilled in her a sense of responsibility and commitment to her work.
Career Beginnings
Aashna Shroff’s career in the fashion and beauty industry began with her passion for blogging and vlogging. At the age of 20, she started her blog, “The Snob Journal,” which focused on travel and beauty. Her blog quickly gained popularity, thanks to her engaging content and relatable personality. Aashna’s ability to connect with her audience and provide valuable insights into fashion and beauty trends set her apart from other bloggers.

In addition to her blog, Aashna launched her YouTube channel, also named “The Snob Journal.” Her YouTube channel became an extension of her blog, allowing her to reach a wider audience through video content. Her videos covered a range of topics, including fashion tips, beauty tutorials, travel vlogs, and lifestyle advice. Aashna’s authenticity and genuine approach resonated with viewers, leading to a growing subscriber base and increased visibility in the digital space.
Rise to Fame
Shroff’s rise to fame can be attributed to her consistent efforts and innovative approach to content creation. Her fashion and beauty vlogs and blogs quickly gained traction, attracting a loyal following of fashion enthusiasts and beauty lovers. Aashna’s ability to stay ahead of trends and provide valuable insights into the latest fashion and beauty products made her a trusted source of information for her audience.
Aashna’s collaborations with well-known brands further boosted her visibility and credibility. She partnered with beauty brands like NYKAA, L’Oreal, Maybelline, and Estee Lauder, promoting their products through her social media platforms. These collaborations not only provided her with financial opportunities but also allowed her to connect with a broader audience and establish herself as a prominent figure in the fashion and beauty industry.
Professional Achievements
Aashna Shroff’s professional achievements are a testament to her hard work and dedication. Over the years, she has received numerous awards and recognitions for her contributions to the fashion and beauty industry. Her ability to create engaging content and connect with her audience has earned her a reputation as one of India’s leading social media influencers.
In addition to her success as a blogger and vlogger, Aashna has ventured into entrepreneurship with the launch of her online fashion store, “The Snob Shop.” This venture has allowed her to showcase her fashion sense and entrepreneurial skills, further establishing her presence in the industry. The success of her online store and her growing influence as a blogger and vlogger have opened up numerous opportunities for collaborations and partnerships with renowned brands.

Personal Life & Husband
Shroff’s personal life has been a subject of interest for many of her followers. She is married to Armaan Malik, a well-known singer, and their relationship has been a significant part of her life. The couple got engaged on October 22, 2023, and their wedding was a much-anticipated event among their fans and followers.
Aashna’s relationship with Armaan Malik has been a source of inspiration for many. The couple’s love story and their journey together have been documented through social media posts and videos, providing a glimpse into their personal lives. Their strong bond and mutual support have been evident in their interactions, both online and offline.
In addition to her relationship with Armaan, Aashna shares a close bond with her mother, Kiran Shyam Shroff. Her mother, a former model, has been a significant influence in her life, providing her with guidance and support throughout her journey. Aashna’s close relationship with her mother and her strong family values have played a crucial role in shaping her personality and career.
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Physical Appearance
Shroff’s physical appearance is often admired by her followers. Standing at 5 feet 5 inches tall, she has a slender and graceful figure. Her brown eyes and brown hair complement her overall look, adding to her charm and appeal. Aashna’s personal style and fashion sense have made her a trendsetter in the industry, with many of her followers looking up to her for fashion inspiration.

Aashna’s fashion choices reflect her unique sense of style and creativity. She often experiments with different looks, from casual and chic to elegant and glamorous. Her ability to effortlessly carry off various styles has made her a fashion icon for many. Aashna’s attention to detail and her keen eye for fashion trends have contributed to her success as a fashion influencer.
Family Background
Aashna comes from a close-knit family, with her mother, Kiran Shyam Shroff, being a significant influence in her life. Kiran Shyam Shroff, a former model, has played a crucial role in shaping Aashna’s interests and aspirations. As an only child, Aashna shares a special bond with her mother, who has been her pillar of support throughout her journey.
Growing up, Aashna was raised by her mother after her parents’ divorce. This experience instilled in her a sense of independence and resilience. Her mother’s background in modeling and her own exposure to the fashion industry from a young age influenced Aashna’s career choices and aspirations. Kiran Shyam Shroff’s guidance and support have been instrumental in Aashna’s success, providing her with the confidence and encouragement to pursue her dreams.

Net Worth and Earnings
Shroff’s net worth and earnings are a testament to her success and hard work. As of 2025, her estimated net worth is around 1 crore INR. Her income comes from various sources, including her YouTube channel, blog, social media collaborations, and entrepreneurial ventures. Aashna’s ability to monetize her content and leverage her influence has contributed to her financial achievements.
In addition to her online ventures, Aashna’s participation in industry events, speaking engagements, and media appearances have also contributed to her earnings. Her ability to diversify her income streams and capitalize on her influence has been a key factor in her financial success. Aashna’s net worth and earnings reflect her dedication and commitment to her work, making her one of the most successful social media influencers in India.
Influence and Impact
Aashna Shroff’s influence and impact on the fashion and beauty industry are significant. Her ability to create engaging content and connect with her audience has made her a trusted source of information and inspiration. Aashna’s fashion and beauty vlogs and blogs have not only garnered millions of views but have also inspired countless individuals to embrace their unique style and beauty.
Aashna’s influence extends beyond her online presence. She has collaborated with renowned brands, participated in industry events, and been featured in various media outlets. Her contributions to the fashion and beauty industry have been recognized by her peers and industry experts, solidifying her position as a leading figure in the digital space.

Hobbies and Interests
Shroff’s hobbies and interests reflect her creative and adventurous spirit. She has a passion for drawing and coloring, which allows her to express her creativity and unwind. Aashna often shares her artwork on social media, showcasing her talent and love for art. Her artistic pursuits provide her with a sense of fulfillment and relaxation, allowing her to explore different forms of self-expression.
In addition to drawing and traveling, Aashna has a keen interest in fashion and beauty. Her passion for these fields is evident in her work as a blogger and vlogger. Aashna’s hobbies and interests are an integral part of her life, providing her with a sense of joy and fulfillment. They also contribute to her unique perspective and creativity, which she brings to her content and professional endeavors.
Philanthropy and Social Causes
Shroff’s commitment to philanthropy and social causes is an integral part of her identity. She has been involved in various charitable activities, using her platform to raise awareness and support for important issues. Aashna’s philanthropic efforts reflect her desire to give back to the community and make a positive impact on society.
Aashna’s involvement in social causes includes supporting initiatives related to education, women’s empowerment, and environmental conservation. She has collaborated with various organizations and participated in campaigns to raise awareness and funds for these causes. Aashna’s commitment to making a difference is evident in her actions and the positive impact she has had on the lives of many.
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