Emma Grede is a name that you may not be familiar with, but you have probably heard of some of the brands she has co-founded or partnered with. From Good American, the size-inclusive denim company she launched with Khloé Kardashian, to Skims, the shapewear brand she helped create with Kim Kardashian, to Safely, the plant-based cleaning line she co-founded with Kris Jenner and Chrissy Teigen, Emma is a serial entrepreneur who has made her mark in the fashion and lifestyle industry.
But who is Emma, and where does she come from? What is her ethnicity and background, and how did she become one of the most successful businesswomen in the world? In this article, we will explore Grede’s personal and professional journey, and learn more about her family and kids.
Ethnicity and Parents: A Diverse and Resilient Heritage
Emma Grede was born Emma Findlay on September 23, 1982, in East London, England. She is the daughter of Jenny-Lee Findlay, a white English mother who worked for Morgan Stanley, and a black father of Jamaican and Trinidadian descent. Emma has three younger sisters, Charlotte, Rachelle, and Katie-Beth.
Emma’s father was absent from her life, and she was raised by her single mother in the Plaistow neighborhood of East London. Emma credits her mother for teaching her the value of hard work and determination, as she juggled multiple jobs to support her four daughters. Emma also learned to be independent and resourceful from a young age, as she started working at various odd jobs, such as delivering newspapers, when she was a teenager. She saved her money to buy fashion magazines, such as Elle and Vogue, which sparked her interest and passion for the fashion industry.
Emma’s ethnicity is a blend of white and Caribbean heritage, which gives her a rich and diverse cultural identity. Her Jamaican and Trinidadian roots are part of the Caribbean community, which is known for its vibrant culture, resilience, and significant contributions to global society. The Caribbean community has a strong presence in the UK, especially in London, where Emma grew up. Emma has embraced her mixed-race identity, and has used it as a source of inspiration and empowerment for her personal and professional endeavors.
Emma Grede Family
| Name | Emma Grede |
|---|---|
| Birth name | Emma Findlay |
| Date of birth | September 23, 1982 |
| Place of birth | East London, England |
| Ethnicity | White and Caribbean (Jamaican and Trinidadian) |
| Parents | Jenny-Lee Findlay (mother) and a black father |
| Siblings | Charlotte, Rachelle Katie-Beth (sisters) |
| Education | London College of Fashion (dropped out) |
| Occupation | Businesswoman, entrepreneur, and fashion designer |
| Spouse | Jens Grede (m. 2012) |
| Children | Grey, Lola, Rafferty, and Lake |
| Co-founded brands | Good American, Skims, and Safely |
| TV appearance | Shark Tank (season 13) |
| @emmagrede/ | |
| Wikipedia | @Emma_Grede |
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From Fashion School Dropout to Serial Entrepreneur
Emma Grede’s love for fashion led her to enroll at the London College of Fashion when she was 16 years old. She also secured internships at prestigious brands, such as Gucci, where she gained valuable experience and exposure to the fashion world. However, Emma decided to drop out of college before completing her degree, as she felt that she had learned enough and wanted to pursue her career. She said, “It was the right decision for me.”
Emma’s first job after leaving college was at Quintessentially, a concierge company, where she learned the ropes of customer service and luxury lifestyle. She then joined Inca Productions, a fashion show and events production company, where she worked with some of the biggest names in the industry, such as Alexander McQueen, Tom Ford, and Stella McCartney.
In 2008, at the age of 24, Emma founded her own company, Independent Talent Brand (ITB) Worldwide, a talent management and entertainment marketing agency that connects celebrities with brands and campaigns. Emma served as the CEO of ITB for 10 years, and worked with clients such as Beyoncé, Naomi Campbell, Jennifer Lopez, and Calvin Klein. In 2018, ITB was acquired by Rogers & Cowan, a leading entertainment PR and marketing firm, for an undisclosed amount, and Emma exited the company.
Emma also became a founding partner of Skims, a shapewear brand co-founded by her husband, Jens Grede, and Kim Kardashian, in 2019. Emma is the chief product officer of Skims, and is responsible for designing and developing the products that have been praised for their comfort, quality, and diversity. Skims has also been endorsed by celebrities such as Oprah Winfrey, Jennifer Aniston, and Reese Witherspoon.
In 2021, Emma co-founded Safely, a brand of plant-based cleaning and self-care products, with Kris Jenner and Chrissy Teigen. Emma came up with the idea for Safely during the COVID-19 pandemic, as she wanted to create products that would be safe and effective for her own family. Safely offers a range of products, such as hand soap, hand sanitizer, laundry detergent, and surface cleaner, that are made with natural ingredients and essential oils.
Emma also made history as the first black woman to serve as an investor on the popular ABC series Shark Tank, during its 13th season. Emma joined the panel of sharks, which includes Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary, to evaluate and invest in various business pitches from aspiring entrepreneurs.
Emma’s achievements have been recognized and celebrated by various media outlets and publications. In 2021, she was featured in WWD’s “Moguls in the Making” issue, which highlighted her success as a serial entrepreneur. She was also named one of the “Most Influential People in Fashion” by Business of Fashion, and one of the “Most Powerful Women in Business” by Fortune.
Family and Kids: A Happy and Supportive Clan
Emma Grede is married to Jens Grede, a Swedish entrepreneur and fashion designer, who is the co-founder of Frame, a premium denim and ready-to-wear brand, and Skims, the shapewear brand he co-founded with his wife and Kim Kardashian. Emma and Jens met in 2010, when they were both working in the fashion industry, and got married in 2012. They have four children together: Grey, Lola, and twins Rafferty and Lake.
Emma and Jens are a power couple who balance their busy and successful careers with their family life. They live in Los Angeles, California, where they run their businesses and raise their kids. Emma has described her husband as her “best friend” and “biggest supporter”, and has credited him for being a great partner and father. She has also said that her children are her “biggest motivation” and “greatest joy”, and that she wants to set a good example for them.
Emma is also close to her mother, Jenny-Lee Findlay, who lives in London, and her three sisters, Charlotte, Rachelle, and Katie-Beth. Emma often visits her family in the UK, and shares pictures and videos of them on her social media accounts. Emma has expressed her gratitude and admiration for her mother, who raised her and her sisters as a single parent, and taught her the values of hard work and resilience. Emma has also praised her sisters for being her “best friends” and “biggest fans”, and for supporting her in her endeavors.
Emma Grede is a remarkable woman who has achieved incredible success in the fashion and lifestyle industry, as a co-founder and partner of some of the most popular and influential brands in the world. She is also a proud and loving wife and mother, who cherishes her family and friends. She is an inspiration and a role model for many people, especially women of color, who aspire to pursue their dreams and passions.
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